ELVIS™ AND SNAPCHAT PARTNER FOR SPECIAL INTERACTIVE ‘LENS’
New York, NY – August 12, 2016 – The Estate of Elvis Presley has partnered with Snapchat to launch an interactive Elvis-themed selfie Lens in celebration of Elvis Week, the annual festival that pays tribute to the music, movies and legacy of Elvis Presley.
Snapchatters can channel the “King of Rock n’ Roll” with the new lens, which applies Elvis’ signature pompadour hairstyle, tinted sunglasses and music to selfies and videos taken in the app.
The Snapchat lens features iconic Elvis tracks, “A Little Less Conversation,” “Devil in Disguise” and a sneak peek of the song “Kentucky Rain” from the newest edition of the ELVIS WITH THE ROYAL PHILHARMONIC ORCHESTRA project, a remarkable new album that features powerful Elvis vocal performances with brand-new orchestral accompaniments. For more information about the upcoming ELVIS WITH THE ROYAL PHILHARMONIC ORCHESTRA album, visit: http://smarturl.it/ep_rpo_kr?IQid=ws.pr
“We’re excited to celebrate Elvis’ revolutionary impact on xmusic and pop culture with this launch,” said Nick Woodhouse, President & CMO of Authentic Brands Group, owner of the Estate. “The Lens provides fans of all ages a new digital channel to pay tribute to The King.”
Elvis Week 2016 kicked off on August 10th and will run through August 16th. For more information visit: https://www.graceland.com/elvisweek/
For more information about Elvis Presley, visit Elvis.com.
About Authentic Brands Group LLC
Authentic Brands Group (ABG) is a brand development company and the owner of The Estate of Elvis Presley. ABG seeks to build long-term value through the ownership of intellectual property associated with prominent entertainment, fashion, and sports brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. ABG-NYC.com