Burning Love And Hits From His Movies

With a gold record for both the Madison Square Garden album and “Burning Love,” there could not have been a better lead-in to a blockbuster new Elvis album. Instead the Colonel and RCA returned to their alternative-universe marketing scheme, throwing in the single hit with a random collection of non-hits from the movies and selling it, essentially, as Vol. II to June’s budget release, Elvis Sings Hits From His Movies, Vol. I. Defying all logic, it sold 700,000 copies and, RCA announced, marked an industry first: the feature marketing of a hit single on a budget album.